Within the unique Analytics capabilities of Superior Practices lies a ground breaking technology that monitors contextual behavior and optimizes out going communication on IVR, SMS, USSD, Reloads, etc

This technology has been developed after years of data monitoring and involves complex algorithmic functions that bind with ongoing machine learning technology available in any context and geography.

Operators, IVR, Content Providers around the world enjoy maximized engagement and revenues.

The same algorithms are used in campaign optimization, selected targeting, tariff and plan optimization, timing and sequencing as well as pricing and micro-pricing optimization.